Help guide

How to edit the Why Us section

Why Us is where generic proposals lose. Replace boilerplate with the two or three reasons this client should pick you.

November 9, 2026 · 4 min read

  1. Step 1

    Find the section

    In the editor, scroll to the Why Us section, or insert one from the section library if your draft does not have it.

  2. Step 2

    Lead with relevance, not history

    Open with the one past project closest to this client's problem. Years in business come second.

  3. Step 3

    Add one piece of proof

    A number, a named result, or a short client quote. One specific proof point beats five adjectives.

  4. Step 4

    Name how you reduce their risk

    Fixed scope, milestone payments, a revision cap. Clients buy certainty.

  5. Step 5

    Keep it under 120 words

    Long Why Us sections read as insecurity. Trim until each sentence earns its place.

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FAQ

Quick answers

Yes. Save it to your content library and insert it into new proposals, then change the first line per client.

No. Describe your strengths and let the client compare.

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